A Guide for Product Managers, Engineering Managers, and C-Suite Executives. Let’s play out a scenario that might be familiar to you: your business has tasked you with building a product you’ve never done before. In fact, your company has never done anything like this before. You need to tell your boss or your stakeholders how…
A new eBook from Cortex, distilling 20 years of manufacturing experience into actionable advice for entrepreneurs and product champions. The hardware world is too used to seeing manufacturing as the last step of the product development process. Manufacturing comes at the end, so it should be the last thing you plan, right? You identify a…
Cortex has partnered with a group of organizations including Raytheon BBN Technologies, Purdue University, LaDuca LLC and PortaScience on a new COVID-19 point of care test kit. Since the beginning of the COVID-19 crisis, we’ve been looking for opportunities to bring our skills to bear and get involved. Now, Cortex is proud to announce we’re…
The Association of Chartered Industrial Designers of Ontario (ACIDO) has just announced their annual Rocket Competition winners — including Cortex’s sponsored award! For the past 19 years, the ACIDO Rocket Competition has recognized the best work from Ontario’s graduating class of industrial designers. In addition to helping judge the competition, Cortex provides a special award…
We’re happy to share a big announcement from the team: Cortex has passed our ISO 9001:2015 Surveillance Audit – remotely! Last year, Cortex announced a big step forward: ISO 9001:2015 certification. This was the result of a deep analysis of our processes in everything we do. We dove deep into our playbook, identified gaps between…
On December 13th, Cortex President Dylan Horvath spoke at TEDx McMaster U in Hamilton about the immense possibilities of product design to improve human potential — and the pictures and videos are up and ready to share! Speaking alongside a lineup from fields as varied as MedTech, conservation science and race car driving, Dylan addressed…
Big things are happening with Lumatone, the isomorphic keyboard – a Cortex passion project that’s taking on a big life of its own. Cortex went down to the annual NAMM (National Association of Music Merchants) show in Anaheim for the launch of the Lumatone – a game-changing isomorphic keyboard with roots in the experimental music…
Some awesome news to wrap up 2019: we’re proud to announce that Cortex clients Cloud DX and AceAge have been selected as part of Canada’s first Amazon Alexa accelerator cohort. Both companies won entrance to Canada’s first and only Amazon-collaborated business accelerator after entering a nation-wide competition. This new program, run by the Accelerator Centre…
When AgeWell Toronto invited Cortex President Dylan Horvath to present a workshop to their network of researchers and entrepreneurs, our goal was to relate the vital importance of using ethnography to de-risk the product design process. Many startups (especially those under time pressure and budget limitations) choose to dive straight into development, assuming the product…
Today we’re proud to announce that Cortex has officially received our ISO 9001:2015 Certification! At Cortex, we’ve spent the past several years distilling our mission and goals into a core statement: we develop human-centred products that improve people’s lives. Based on empathy-led ethnographic research, we visualize human experiences, design products to enable those experiences, and…