Two recent McKinsey reports offer insights and predictions for medtech success, based on conversations with industry leaders and McKinsey’s research. “What to expect from medtech in 2024” discusses the uneven performance of the medtech industry in 2023, highlighting factors such as revenue growth, product approvals, and investor sentiment. Seven key predictions are made for 2024,…
While performing ethnographic research, how can designers minimize bias and ensure the credibility of their findings to inform impactful and inclusive design choices? This article explores the complexities of ethnographic research, in a design context, identifying biases and providing practical strategies to avoid them. What is Ethnography? Ethnography — a qualitative methodology — takes an…
As the healthcare sector emerges from the pandemic, providers and their medtech manufacturers face a much-changed economic, commercial, and competitive landscape. But one thing remains true – the decision to invest in cutting-edge tools isn’t merely a choice; it’s the cornerstone of successful medtech manufacturing. In this article, we delve into the transformative power of…
As the healthcare sector rebounds from the pandemic, providers and medtech manufacturers encounter a transformed economic landscape. For over a decade, hardware investments consistently outperformed S&P rates. Despite a recent COVID-19-induced slowdown, the medtech hardware sector – resilient and poised for disruption – once again holds significant value for investors. Context and Industry Trends in…
ISO 13485 audit – ZERO major corrective actions + ZERO minor corrective actions Only one area of improvement was suggested in our recent audit. Our auditor really valued our customized naming conventions as they more accurately describe what we do in each of those areas and suggested that we should ask our certification body…
DFM is a critical aspect of the product development process. Targeting considerations of feasibility and cost-effectiveness of the product during production, DFM is a complex process. It requires careful consideration of numerous factors and a delicate balancing of often competing priorities and constraints. Unfortunately, some important elements of DFM are often overlooked, leading to problems…
Outsourced Manufacturing “Welcome to the Design to Product Podcast! In this interview episode, we talked to Dylan Horvath about saving cost and time with outsourced manufacturing. Dylan Horvath is the founder and president of Cortex Design, a product design + manufacturing firm. Dylan talked about common mistakes of product builders and innovators that drive up timelines and…
Personal bias refers to an individual’s preconceived notions and opinions that can influence their decision-making process. In creative design, personal bias can manifest in a variety of ways, from the selection of colours and typography to the choice of imagery and messaging. While bias is an inherent part of human nature, it is important for…
Medical product development risks exist because medical device development is a complex process. It requires a thorough understanding of the risks involved. In this post, we will take a closer look at the 4 most common physical product development risks and how to mitigate them. We also tap into Cortex Design’s Founder and Chief Product…
When developing new products, most founders focus on the impact of the technology. They recognize it needs to be “usable” for users and that gets stated as a priority. Through the development and commercialization process, the user experience is often de-prioritized due to other priorities such as human resources, budget, or time constraints and/or a…