DFM is a critical aspect of the product development process. Targeting considerations of feasibility and cost-effectiveness of the product during production, DFM is a complex process. It requires careful consideration of numerous factors and a delicate balancing of often competing priorities and constraints. Unfortunately, some important elements of DFM are often overlooked, leading to problems…
Outsourced Manufacturing “Welcome to the Design to Product Podcast! In this interview episode, we talked to Dylan Horvath about saving cost and time with outsourced manufacturing. Dylan Horvath is the founder and president of Cortex Design, a product design + manufacturing firm. Dylan talked about common mistakes of product builders and innovators that drive up timelines and…
Personal bias refers to an individual’s preconceived notions and opinions that can influence their decision-making process. In creative design, personal bias can manifest in a variety of ways, from the selection of colours and typography to the choice of imagery and messaging. While bias is an inherent part of human nature, it is important for…
Medical product development risks exist because medical device development is a complex process. It requires a thorough understanding of the risks involved. In this post, we will take a closer look at the 4 most common physical product development risks and how to mitigate them. We also tap into Cortex Design’s Founder and Chief Product…
When developing new products, most founders focus on the impact of the technology. They recognize it needs to be “usable” for users and that gets stated as a priority. Through the development and commercialization process, the user experience is often de-prioritized due to other priorities such as human resources, budget, or time constraints and/or a…
In a design agency, clients come up with ideas every day. Ideas that are usually created when someone, somewhere, experiences a problem and asked themselves if there was a way to prevent or avoid that problem in the future. That’s where an agency comes in. An idea is not a solution, but it is…
Medical Devices are moving into the home and it is putting patients at the center of their own healthcare journey. Are you passionate about human-centered design and how it relates to health care? Patients deserve a high quality experience when bringing medical devices into their home. They want a product that they can use…
For Cortex Design, the past 16 months have been focused on embracing bold decisions and rapid growth, building and empowering our team, and setting our company and our collaborators up for success by reevaluating the way that we engage; our flexibility, adaptability, and the value that we bring to each partnership. A large part of…
Cortex Design receives the Autodesk Excellence Award for our rapid COVID-19 diagnostic, developed for Raytheon in collaboration with a team of world-class companies. COVID-19 testing is a critical tool for the global community to fight the spread of the virus. Testing has also faced a host of persistent challenges: lab-based PCR tests are accurate, but…
Product design for medical devices or consumer health tech can be a daunting — and treacherous — climb. Here’s how road mapping can minimize the risk! Suppose there’s a medical startup developing a game-changing medical device. After a seed round, the company budgets $1.2 million for product development over 12 months. Their team debates whether…