While performing ethnographic research, how can designers minimize bias and ensure the credibility of their findings to inform impactful and inclusive design choices? This article explores the complexities of ethnographic research, in a design context, identifying biases and providing practical strategies to avoid them. What is Ethnography? Ethnography — a qualitative methodology — takes an…

As the healthcare sector rebounds from the pandemic, providers and medtech manufacturers encounter a transformed economic landscape. For over a decade, hardware investments consistently outperformed S&P rates. Despite a recent COVID-19-induced slowdown, the medtech hardware sector – resilient and poised for disruption – once again holds significant value for investors. Context and Industry Trends in…

Last year we wrote about how Cortex client AceAge was selected for Amazon’s inaugural Alexa Accelerator Cohort. Now, we’re proud to announce that AceAge has secured Series A funding!  AceAge’s flagship product, Karie, is a medication dispenser and personal health companion with huge possibilities for care inside the home and institutional settings. Karie uses preorganized…