VITALITI Tricorder wins Epic Innovator Prize at XPRIZE Awards
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While performing ethnographic research, how can designers minimize bias and ensure the credibility of their findings to inform impactful and inclusive design choices? This article explores the complexities of ethnographic research, in a design context, identifying biases and providing practical strategies to avoid them. What is Ethnography? Ethnography — a qualitative methodology — takes an…
How to DeRisk Your Product Design Through Ethnography
When AgeWell Toronto invited Cortex President Dylan Horvath to present a workshop to their network of researchers and entrepreneurs, our goal was to relate the vital importance of using ethnography to de-risk the product design process. Many startups (especially those under time pressure and budget limitations) choose to dive straight into development, assuming the product…
Cloud DX & AceAge Join Canada’s First Alexa Accelerator Cohort
Some awesome news to wrap up 2019: we’re proud to announce that Cortex clients Cloud DX and AceAge have been selected as part of Canada’s first Amazon Alexa accelerator cohort. Both companies won entrance to Canada’s first and only Amazon-collaborated business accelerator after entering a nation-wide competition. This new program, run by the Accelerator Centre…
Cortex Client Voltera is Officially One of the Fastest Growing Startups in Canada
Shout it from the rooftops: Cortex Client Voltera has just ranked #24th overall on Canadian Business’s Startup 50 list for 2018. Voltera makes the V-1 PCB Printer, which is a transformational rapid prototyping platform that allows product developers to quickly produce printed-circuit-board (PCB) prototypes in-house.
What’s My FDA Medical Device Classification?
A primer from Cortex Design. All medical devices marketed in the U.S. are regulated by the Food and Drug Administration (FDA). The FDA classifies any new medical device as either Class I, Class II, or Class III, depending on the device’s risk, invasiveness, and a number of other factors. If you want to market a…
DFM: 5 Basic Elements of Design for Manufacturing
DFM is a critical aspect of the product development process. Targeting considerations of feasibility and cost-effectiveness of the product during production, DFM is a complex process. It requires careful consideration of numerous factors and a delicate balancing of often competing priorities and constraints. Unfortunately, some important elements of DFM are often overlooked, leading to problems…
