VITALITI Tricorder wins Epic Innovator Prize at XPRIZE Awards
While performing ethnographic research, how can designers minimize bias and ensure the credibility of their findings to inform impactful and inclusive design choices? This article explores the complexities of ethnographic research, in a design context, identifying biases and providing practical strategies to avoid them. What is Ethnography? Ethnography — a qualitative methodology — takes an…
When developing new products, most founders focus on the impact of the technology. They recognize it needs to be “usable” for users and that gets stated as a priority. Through the development and commercialization process, the user experience is often de-prioritized due to other priorities such as human resources, budget, or time constraints and/or a…
Two recent McKinsey reports offer insights and predictions for medtech success, based on conversations with industry leaders and McKinsey’s research. “What to expect from medtech in 2024” discusses the uneven performance of the medtech industry in 2023, highlighting factors such as revenue growth, product approvals, and investor sentiment. Seven key predictions are made for 2024,…
DFM is a critical aspect of the product development process. Targeting considerations of feasibility and cost-effectiveness of the product during production, DFM is a complex process. It requires careful consideration of numerous factors and a delicate balancing of often competing priorities and constraints. Unfortunately, some important elements of DFM are often overlooked, leading to problems…
Awesome products deserve to be appreciated, so as an exercise we put together a quick list of some of our favourite product designs — both past and present — to try to get at what makes a product great. It’s something we think about a lot at Cortex: why do some products fail to resonate,…
Design reviews are a mandatory part of medical device development and are often mistakenly treated as a compliance checkbox. When done properly, however, they can become a meaningful competitive advantage. This article explains why medical device design reviews matter and how to conduct them effectively—from what a design review is and who should be involved,…